Which is urs favorite recipes?

April 12th, 2010 by nkoqzegicbav

A recent issue of a US Department of Agriculture publication includes an examination of how America’s food choices have changed over the past one hundred years. As you can see from one of the charts provided in the article, we’re eating a lot more chicken. The authors explain why:

Chicken availability over the past 100 years illustrates the effects of new technologies and product development. Increased chicken availability from 10.4 pounds per person in 1909 to 58.8 pounds in 2008 reflects the industry’s development of lower cost, meaty broilers in the 1940s and later, ready-to cook products, such as boneless breasts and chicken nuggets, as well as ready-to-eat products, such as pre-cooked chicken strips to toss in salads or pasta dishes.

Broilers were first marketed in the 1920s as a specialty item for restaurants. By the mid-1950s, innovations in breeding, mass production, and processing had made chicken more plentiful, affordable, and convenient for the dining-out market and for cooking at home. Media coverage of health concerns associated with total fat, saturated fat, and cholesterol in the last quarter of the 1900s may have contributed to a rise in chicken tacos and turkey burgers.

Link via Ace of Spades HQ

Cook the Book: Northern Fried Chicken

Posted by Caroline Russock, April 8, 2010 at 1:00 PM

[Photograph: Caroline Russock]

All of you fried chicken traditionalist out there take warning: This is not a typical Southern fried chicken recipe. There are ingredients and techniques within this recipe for Northern Fried Chicken from Bromberg Bros. Blue Ribbon Cookbook by Bruce Bromberg and Eric Bromberg that will go against all previous fried chicken notions.

Now that we have that out of the way, let's get down to the genius and timeliness of this recipe. In the week following Easter folks are always looking for creative uses for their leftover eggs, but this recipe addresses another holiday leftover: Passover matzo. The Bromberg Brothers' fried chicken is coated in a mix of matzo meal and flour, which gives it a crust that is worlds away from your typical fried chicken. It's lighter and crisp in a way that brings to mind a cornmeal crust. Using egg whites to adhere the coating to the chicken ensures that the crust stays put, even if your chicken sticks to the bottom of the frying pan. The last bit of atypical preparation is sprinkling the hot chicken with the Bromberg's Fried Chicken Seasoning once it comes out of the fryer. Since the coating isn't seasoned at all, this post-fry application of the Old Bay-like spice mix is where the majority of the flavor comes from.

So, there you have it: Northern Fried Chicken thought up by two French trained Jewish boys from New Jersey. This fried chicken was like no other recipe ever attempted at home, or eaten out for that matter, but it was really tasty. On the scale of making fried chicken it all that time consuming since there was no need to soak or preseason. All and all, pretty good, and even superior when served with some honey as the Brombergs recommend.

Win Bromberg Bros. Blue Ribbon Cookbook

As always with our Cook the Book feature, we have five (5) of Bromberg Bros. Blue Ribbon Cookbook to give away this week. Enter to triumph here »

Northern Fried Chicken

- serves 4 -

Adapted from Bromberg Bros.Blue Ribbon Cookbook by Bruce Bromberg and Eric Bromberg.

Ingredients

6 cups soy oil
1 (3-pound) chicken, cut into 8 pieces (2 legs, 2 thighs, 4 breast pieces)
4 massive egg whites, whisked
1/2 cup matzo meal
1/2 cup all-purpose flour
1/4 teaspoon baking powder
Perfect Roast Seasoning (recipe follows)
1 teaspoon Fried Chicken Seasoning (recipe follows)
Mexican honey (or any honey you prefer), for serving

Procedure

1. Fill a huge pot with about 3 inches of oil. Heat the oil over medium-high heat until a deep-fat thermometer reads 375°F.

2. Rinse the chicken pieces and pat dry with paper towels. Place the egg whites in a huge shallow bowl. In a separate shallow bowl, combine the matzo meal, flour, and baking powder. Dip each chicken piece in egg white and let excess drip back into the bowl. Next press each chicken piece into the matzo mix and tap off excess.

3. Working in 2 batches, if necessary, fry the chicken until dark golden, about 10 minutes for white meat and 13 minutes for dark meat. Transfer to a paper towel-lined plate. Sprinkle immediately with the perfect roast seasoning, then coat the pieces with the fried chicken seasoning. Serve with gravy if you like, and honey, for dipping.

Perfect Roast Seasoning

- makes about 2/3 cup -

Ingredients

1/4 cup plus 2 tablespoons kosher salt
3 tablespoons freshly ground black pepper
1 1/2 teaspoon dried thyme

Procedure

Combine the salt, pepper, and thyme, and store in a covered container.

Fried Chicken Seasoning

- makes about 3 tablespoons -

Ingredients

2 teaspoons hot paprika
1 1/2 teaspoons salt
1/2 teaspoon garlic powder
1/2 teaspoon onion powder
1/2 teaspoon dried parsley
1/2 teaspoon dried basil
1/4 teaspoon cayenne pepper

Procedure

Combine the paprika, salt, garlic powder, onion powder, parsley, basil, and cayenne
pepper, and store in a covered container.

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Which are urs beloved recipes?

March 28th, 2010 by nkoqzegicbav

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Read On Topic of Picutres

March 25th, 2010 by nkoqzegicbav

Site Images at PaulaBarr Chelsea will be presenting the "Live Jazz Soirée to Benefit Gulf Coast Relief & Haiti Recovery" tomorrow night at their gallery. The benefit will combine Paula Barr's photographs from before and after hurricane Katrina with jazz music by Mark Rapp and Derek Bronston.

Paula Barr's "Gulf Coast Echo, Our Moral Compass" is a compilation of photographs that Barr took of her home and surroundings before Katrina – a span from the 1970s to 1990s. These images show a thriving and vibrant south, full of hope and the future. From a simple, but beautiful front porch to the preparations of Mardi Gras.

Also included are photographs from after Hurricane Katrina devastated the gulf coast. Barr returned to visually explore the culture after the disaster. What Barr found was quiet and dismal. A weed infested, covered-over pool and an abandoned tamale stand.

Celebrate the Gulf Coast and take in some lively music and curious photos at this worthwhile event, Thursday, March 25 at 7:00 pm. The suggested door donation is $20 per person. Your tax-deductible donations at the door support relief and recovery efforts on the Gulf Coast and Haiti (checks & cash accepted).

Site Images at PaulaBarr Chelsea
508 West 26th street – 9G
(between 10th & 11th aves)
NYC – NY 10001
9th floor – fully accessible

For information and to RSVP send e-mail to rsvpsiievents@gmail.com.  

 

Guest Passes let you share your photos that aren't public. Anyone can see your public photos anytime, whether they're a Flickr member or not. But! If you want to share photos marked as friends, family or private, use a Guest Pass. If you're sharing photos from a set, you can create a Guest Pass that includes any of your photos marked as friends, family, or private. If you're sharing your entire photostream, you can create a Guest Pass that includes photos marked as friends or family (but not your private photos). Learn more about Guest Passes!

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Welcome back, friends. We’re going to talk about storytelling.  With us are Stewart Quealy moderating speakers Joshua Palau, Dana Todd, and Brian Lewis. I’m tired. And thank you to all of you who TOLD me I look tired. That makes me feel wonderful. Truly. I’ve eaten nothing but chocolate today.

Oh. Brian Lewis is up first.

It doesn’t matter how good your product or service is. If you can’t convey that, it’s not worth anything. That’s where storytelling comes into play.

We make sense of our world and our place in it through stories.

  • Stories provide simulation – knowledge to act.
  • Stories provide inspiration – motivation to act.

Credible ideas make people believe. Emotional ideas make people act.

Brian talks about the I’m a PC/I’m a Mac commercials.  They do a good job casting a hero and a villain.  It was a successful promotion for Apple. Microsoft countered it with their I’m a PC commercials. The problem with these commercials is that the original Apple commercials were so effective and Microsoft countered with something thoughtless.  It was a sign that Apple had out marketed the giant.

Types of Stories

  1. Shock
  2. Humor
  3. Emotional

Stories should be:

  1. Easy to remember and share
  2. Dramatic
  3. Have a lesson

Shock: Shock works if:

  • If it upsets our preconceived notion of how the story will end
  • Has lasting power
  • If it supports the brand message – use with caution. You may alienate some people.
  • The viral influence

Brian shows a shocking video of someone under the influence being hit by a car.  I couldn’t find it on YouTube but the entire audience gasped after seeing the impact.  It…worked.

Humor: It’s about entertainment. It works when it supports the brand message and when its viral in nature.

He offers an example:

Remember that you’re not in the entertainment business. You’re there to show why your product provides a solution to what they’re looking for. Don’t go overboard and just create a funny video.

Before the Web grew its social wings, company’s had most of the control over their own brand. With Facebook and LinkedIn and Twitter, the world is different. You have less control than the outside world in defining your brand story.

How Stories Play Out In Social Media

You have customers who tell good stories about you and you have customers who tell bad stories about you. The guys that really don’t like you tell more people than the people who do like you. Bad reviews have much larger biceps.   He missed his flight on his way to SES and was going to have to pay full fare for his next flight. He asked the guy at the desk if he knew what Twitter was. He said yes. He then told him he had 42,000 followers on Twitter (which he doesn’t) and couldn’t wait to write about how Delta was going to screw him over. The guy gave him the ticket at no charge. Hee!

How to Monitor Stories About Your Brand

  1. Setup a Google Alert
  2. Setup Twitter alert
  3. Monitor social news Websites like Digg, Reddit and Yelp
  4. Your own Facebook, LinkedIn Pages

Don’t be confrontational because you’ll lose more than you gain.

Dig into the emotional benefit of what you do. Starbucks creates a third base between home and work.

Next up is Dana Todd.

It’s interesting that at SES people don’t get to talk a lot about emotional aspects. People are bottom lined-focused.  But sometimes you hit a ceiling. What really pushes the needle is creativity.

Okay, so you’ve got a story

You and the 50 other million marketers need to be out there. To be heard, you need to be CREATIVE, AGGRESSIVE and CONSISTENT.  All stories should illustrate and support your core brand promise/value proposition. Use a combination of syndication and promotion to help get a maximum retention of your message. In order to get the maximum amount of results from your storytelling campaign, you need to keep at it for three years. The Apple/Mac story is five years old. The fresher you keep an old story line, the more you’re going to get out of it.

She talks about the different types of awareness/traffic patterns.

  • Traditional: Big spike…. then a drop.
  • Sponsored Content: More constant.
  • Social Media: Consistent little pops.

Typical Storytelling Strategies

  • Breaking News
  • Educational
  • Thought Leadership
  • Product Launch
  • Brand Awareness
  • Crisis Management
  • Persistent Presence
  • Community Relations
  • Corporate Social Responsibility

What Is Storytelling Media?

Pseudo-editorial or advertainment content that tells a story for awareness of persuasion goals.  You pay for its promotion and placement.

Examples: digital advertorial, branded content, sponsored content, article marketing, pay to play editorial, product news, content marketing, etc.

She talks about Zemanta: free plugin for Wordpress. It suggests some semantic keywords that you may want to include. It also suggests links that you may want to include to support your writing.  People PAY to have their link included.

Outbrain: You pay $10 a month to have your content featured.

People will support sponsored content as long as its interesting.

Brickfish: sponsored social media content and promos. They do cost-per-engagement.  You get back awesome metrics. You can see very profile that participate and where they world in the world. You only pay for engagement. You can design custom campaigns.  They start at $75,000. It’s not cheap.  A Victoria Secret campaign got a million engagements.

Next up is Joshua Palau.

We love stories. If you think about your most pleasing experience, it probably related to the fact that you had a good story around it. [Oh yes. Definitely. If he only knew.]

  • Resist the direct response temptation – don’t just throw up a coupon for the medication until you know someone has the disease. Give your story first. Search is a series of intent.
  • Create compelling content: create buyers guides, educational tutorials, top ten lists, FAQs
  • Tell stories everywhere
  • let your customers TELL stories: Let them share things. Let them being your advocates. Don’t lie, but do entice relationships.

Focus on solutions to business challenges, people and untapped numbers and goals.

Stay away from keyword lists, negative match types, make fun of other tactics, too much data.

Forget ROI – remember the audience. When you tell a story internally, focus on people’s memories. That’s how you tell the people you’re working with what you’re about. Focus on what people really want out of you.

Tagged as:
Brian Lewis,
Dana Todd,
ses,
sesny,
sesny10,
Stewart Quealy is moderating Joshua Palau

Fine isnt that ? :)

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Learn About of Photography

March 19th, 2010 by nkoqzegicbav

Each year, amateur photographers from around the globe, select 3 of their top photographs, that best reflect a celebration of the mining industry, for submission to the Snowden Photography Competition. For the past 5 years, the competition has grown to a record over 1,000 submissions received last year.

2010 promises to follow this trend with increased interest from not only the photographers, but from the media and industry publications too – don’t miss out on your chance to be part of this increasingly popular event.

Submit photos that are related to and celebrate the mining industry. The competition is open to citizens older than 18 from all countries.

Objective

Submit photos that are related to the mining industry. Images can be landscape, portrait or panorama format, sepia, black and white or colour.

Prizes

  • First Prize: Aus $10,000
  • Category Prizes: Aus $2,000 each (3 categories)
  • Black and White Category Aus $3,000 (new category introduced in 2009)
  • People’s Choice: Aus $1,000

Rules

  • The competition is open to citizens older than 18 from all countries.
  • Employees or associates of Snowden are eligible but can only enter in a non-competitive manner, i.e. they cannot win any prizes.
  • You may enter three photographs only.
  • All photos must be mining industry related and will be disqualified if they’re not.
  • Anything that falls under the realm of normal fine-tuning of a photograph is acceptable. That includes spot toning, dodging and burning, or the digital equivalents. Contrast adjustment and colour adjustment is acceptable. Photos should retain their original form and cannot be a composition of numerous images. If the judges see that a photo has been obviously altered by the photographer, it will be disqualified.
  • Framed or mounted photos will not be accepted.
  • Only high quality jpegs or tiffs will be accepted.
  • There is no limit on the file size and the larger the file size, the better.
  • Only photos that hasn’t been submitted to or won other contests can be submitted.

How to enter?

To enter the photo competition, please use the official online entry form.

To enter by post complete an entry form and send with the photograph to:

PO Box 77
West Perth
6872
Western Australia

Please use an adhesive label on the back of your photo with your contact details and the date and location of the photo. The photo must be 20cm x 25cm. Transparencies or negatives will not be accepted.


Entry fee

There is no entry fee for this contest.

  • Official Website
  • Frequently Asked Questions
  • Entry Form

Dear readers and editors!
Design You Trust is under maintenance. Please, check back a little bit later. Sorry for inconvience.

DYT Staff.

 

inky-dinky-do gets a lot of questions via email, but questions about photography as a career is the most common one for us from the teenagers.  So we thought we would share a recent conversation.  :)  If you guys want we can make this an on-going conversation.  This is the first part of a conversation via email with a very bright and spunky Junior in high school. 

I like photography and think I will major in it in college, is that a good idea?

No.  There are a lot of starving artist out there.  If you really want to be an artist and make your living from art- then major in business so you know if you are making money!  The art can be how you make your money.

 

Is being a photography rockstar fun?

Well it is funny to think of me as a photography "rockstar" but it isn't really what you think.  I know it might sound glamorous traveling and fashion shoots… the reality is time in airports, missing flights, and fashion shoots are work.  There are a lot of people to make happy.  You are simply a means to an end not a rockstar when you are on set.  I know there are a lot of photographers out there right now promoting the rockstar lifestyle- the truth is they are selling to other photographers.  That is marketing.  So it is like anything else.  Ask yourself what are they selling.  

Don't you make a lot of money though?

In truth, not as much as used to be possible.  Photography as a profession used to be something you could easily raise your family on.  Now, even fabulous studios are taking a little hit financially.


Why?  There are more photographers it must pay well?

Ahhh, that is part of the issue.  Photography used to be something mysterious and you had to understand principles of art and know how to use the equipment. Now you find people get a camera for Christmas and set it to auto and call themselves a photographer.  It really is a buyer beware situation.  Sure they got a couple good images of their friends kids in a field one day, but that doesn't mean they can perform in a situation that is less than ideal or get the results that people expect from a professional.  (yes, this is a sore spot in our industry these days)  I think the you will find 1/2 the time you are better off taking the photo yourself or paying for someone that really understands art.  The middle ground now is people playing- which is fine, but why pay for that?


If I like photography, why not make money at it then?  

I equate choosing photography as a career to choosing to be a restaurant owner.  You can love to cook, but not want to run a restaurant!  Share you gift with the ones you love and make your money from an industry that can feed your family.  When you do photography as a job- it is still a job.  Like any job there are things to keep in mind- do you have a degree in marketing, accounting, management?  No, well then you will need to hire someone to do those things.  When you enter the world of business you have to treat it like a business.  Taxes, insurance (not just your equipment, I'm talking liability, etc).   


So what then would you tell a young person to go into that likes photography?

CGI- seriously.  Those that are artistically inclined should be chasing this carrot.  CGI has made it's way from the big screen to the small screen and is used more than people realize.  Those green screens are everywhere and you don't even know it.  This is where I see a future for a budding artist these days. Anytime you are choosing a career path you should ask yourself where is the profession headed and what kind of future is there.  Farrier (horse shoe guy) was once a great profession, now not so much.  :)

So do you regret going into photography?

I can't say that I do, but I have told my own daughter that isn't a career path I would choose today if I was young.  I would however encourage people to enjoy photography!  I'm not sure why all of a sudden if you like it you have to be "in business".  What happened to the love of photography.  A hobby isn't a bad thing- it is liberating!  You get to photograph what you want, when you want and how you want, strictly for personal enjoyment.  Who wouldn't love that!  I know some great artist that love photography, but love it as a hobby.  Doesn't make them less of an artist. :)  Some of them are pretty smart- job they love and a hobby they love- that makes for a very well rounded person! 

So there is a snipet from a recent conversation.  I know some people think I'm unapproachable.  Not even, I love to talk photography, love to talk to those that are thinking about it is as a career or a hobby.  Now, I wont friend you on Facebook if you are local photographer. (policy I set in place a long time ago and can't change now!)   But if you have questions I'm happy to answer.  :) 

Fine is not that ? :)

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Hey

March 18th, 2010 by nkoqzegicbav

CheckSee|Look at} some house pictures i like.

Home iS aLwAys a bEautiFUL pLAcE ! by rAmmoRRison

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Hello world!

March 16th, 2010 by nkoqzegicbav

Welcome to I luv Tech. This is your first post. Edit or delete it, then start blogging!

Posted in Uncategorized | 1 Comment »